About the Project:
The Problem:
Petvalu's website struggles stem from inconsistencies with their brand identity, leading to a disconnect with their in-store experience. Information overload and glaring UI issues exacerbate the problem, overwhelming visitors and contributing to a high bounce rate. A redesign focusing on aligning the website's look, feel, and functionality with the welcoming ambiance of their stores while decluttering information and enhancing user interface elements is imperative to mitigate these issues and improve user engagement.
The Solution:
Resolving Petvalu's high bounce rate necessitates aligning the website with WCAG standards for accessibility, ensuring inclusivity for all users. Clearer affordances and intuitive design elements will enhance usability, guiding visitors seamlessly through the site. Cleaning up the UI by decluttering and simplifying design elements will further streamline the user experience, encouraging engagement and reducing bounce rates.
User Research:
We employed various user research methods, including user interviews, surveys, and usability testing, to gather valuable insights into user behavior and needs. We organized these findings into detailed personas and user journey maps, which helped in identifying key pain points and opportunities for improvement. The data collected was meticulously analyzed and presented in weekly analytics meetings, ensuring all stakeholders were aligned on user needs and design direction. This structured approach enabled us to create user-centered designs that significantly enhanced the overall user experience.
Says
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Customer service is always great and that's a big part of why I choose to spend my money there.
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Difficulty in finding the search bar
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inefficient primary tasks
Does
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I don't even want to move forward with this constant location prompt appearing
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I don't really know how to get help online.
Thinks
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The icons like changing the quantity is too small.
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I think the top sellers should be shown at the very top.
Feels
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Non-compliant with WCAG 2.1
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It (the site) feels pretty outdated
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It's very overwhelming the amount of information they provide
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The search bar feels very small & hidden.
User Persona:
Ana Bailey
Single | 34 | Female
About
Ana is a 34-year-old marketing manager who loves her dog, Max, and is dedicated to ensuring he has everything he needs to be happy and healthy. However, her busy schedule often leads her to forget to buy pet food until Max's bowl is almost empty.
Behaviours & Goals:
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Behaviour: Ana visits her neighborhood pet store regularly and values the personalized advice she gets from the staff. She tends to make impulse purchases based on recommendations.
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Goal: To provide the best care for Max without the hassle of last-minute shopping, ensuring he always has the food and grooming products he needs.
Needs:
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Regular Supply of Pet Food: Ana needs to buy pet food every four weeks for Max but often forgets until the last scoop.
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Expert Advice: She prefers to have her questions about pet food answered by knowledgeable staff, which is why she frequents her neighbourhood pet store.
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Comprehensive Product Range: Ana wants to find the right products for Max's various needs, from food to grooming, in one convenient place.
Fustrations:
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Forgetfulness: Ana gets frustrated when she realizes she's out of pet food because she forgot to buy it in time.
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Inconsistent Information: She finds it annoying when she gets conflicting advice about pet food and care from different sources.
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Limited Time: Ana’s busy schedule leaves her little time to shop around, making it challenging to find all the products she needs in one go.
User Journey
Ana Bailey
Single | 34 | Female
Testimonials
"I am thrilled to write a heartfelt testimonial for a remarkable UX designer. Bijou recently created a logo and drew stunning graphics for my business, and I cannot express how grateful I am for the exceptional work delivered. From the moment I approached Bijou with my ideas and vision, I was immediately impressed by their professionalism and passion for their craft. They took the time to understand the essence of my business, its values, and the message I wanted to convey. This thorough understanding translated into a logo and graphics that perfectly captured the spirit of my brand. Bijou's expertise in UX design is evident in every aspect of their work. The logo they designed not only embodies the core values of my business but also manages to be visually captivating and memorable. The attention to detail and creative flair demonstrated in the graphics they drew are beyond compare. Each element, color, and shape was meticulously crafted, resulting in a cohesive and aesthetically pleasing visual representation of my brand. Working with Bijou was an absolute pleasure. They were not only a consummate professional but also a great listener. They patiently listened to my ideas, offered valuable insights, and seamlessly integrated my feedback into the design process. Bijou's ability to collaborate and communicate effectively ensured that the end result surpassed my expectations. The impact of Bijou's work on my business has been remarkable. The logo and graphics they created have undoubtedly elevated my brand's image and identity. Customers have consistently praised the design elements, noting how visually appealing and well-aligned they are with the products and services I offer. Bijou's design work has undoubtedly contributed to increasing brand recognition and attracting a wider audience. I wholeheartedly recommend Bijou to anyone seeking a UX designer who can transform ideas into visually captivating and impactful designs. Their passion, professionalism, and extraordinary talent make them an invaluable asset to any project. If you are looking for a logo or graphics that truly represent your brand's essence, I have no doubt that Bijou is the perfect choice. Thank you, Bijou, for your exceptional work and dedication. Your creativity and attention to detail have left an indelible mark on my business, and I am immensely grateful for the opportunity to collaborate with someone as talented as you." - Natasha Gordon, REALTOR®️