Natasha Gordon Realtor:
Brand Design
Timelines:
SPRINT 1: APRIL 2023 (12 HOURS)
Sprint One: 12 Hour Deadline
This project originally began as a single day sprint, I quickly iterated and presented designs based on the conversations I had with Natasha. From my sketches, we narrowed down her logo design, where I turned the final iterations into vectors to ensure the responsiveness of the design. I also created content creation templates for her realty social media platform, Instagram. Due to the time constraints of this project, we focused on aspects that we felt were the Minimum Viable Products (MVPs).
Previously, her business account didn't have a logo and lacked cohesiveness in the posts.
The branding helps build recognition and familiarity which creates a distinct identity for business and differentiates them from competitors. This is also imperative for any brand or business owners as it also establishes credibility and trust.
Competitive Landscape
During this research process, I noticed that many competitors usually design with a lot of light colours, and to stand out amongst them, we thought to incorporate a lot of negative space and include colour through the tiny details.
These were the final assets provided to Natasha.
The branding helps build recognition and familiarity which creates a distinct identity for business and differentiates them from competitors. This is also imperative for any brand or business owners as it also establishes credibility and trust.
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This is how my client implemented the creative assets in her professional social platforms.